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Strategic Planning: some important steps

March 2022
This 2022 to 2024 Strategic Plan (the “Strategic Plan”) serves as Foundation’s roadmap for the next three years. It supports the Foundation’s values that by acting with a sense of urgency, producing excellent work, and emphasizing a collaborative, transparent, and inclusive environment with the highest level of integrity, the Foundation will: create a world in which combustible, other forms of toxic tobacco and smoking-related death and disease are eliminated, and tobacco-dependent agriculture and economies are diversified; and achieve our mission to end smoking in this generation.
To accomplish these goals, the Foundation will focus its broad categories of grantmaking across six “smoke-free purposes” for which it was created. The Strategic Plan will be evaluated on an ongoing basis and adjusted as appropriate.